{"id":22795,"date":"2021-12-07T09:45:47","date_gmt":"2021-12-07T09:45:47","guid":{"rendered":"https:\/\/www.simagazin.com\/?p=22795"},"modified":"2021-12-07T09:45:47","modified_gmt":"2021-12-07T09:45:47","slug":"sponsoring-a-cable-car","status":"publish","type":"post","link":"https:\/\/staging.simagazin.com\/en\/si-alpin\/topics\/management-tourism\/sponsoring-a-cable-car\/","title":{"rendered":"Sponsoring a Cable Car"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling gradient-container-1\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1164.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column gradient-column-1\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-1 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column gradient-column-2\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>The London Cable Car went into operation in 2012 and has since become a popular leisure attraction. More than 15 million rides have been made since its opening. It allows to see the city from a different perspective and attracts especially younger people due to its &#8220;instagramability&#8221;. Through a sponsorship agreement with the airline Emirates Air Line, the latter also became the name giver. As this cooperation expires next June, the cable car is looking for a new partner for at least three years.<\/p>\n<p>\u201cWe are looking for a creative, ambitious and innovative new partner to sponsor our cable car across the Thames&#8221; it says on their website. Deadline for the submissions is 18 February 2022.<\/p>\n<p><a href=\"https:\/\/tfl.gov.uk\/info-for\/business-and-advertisers\/london-cable-car-sponsorship-opportunity#tender\" target=\"_blank\" rel=\"noopener noreferrer\">You can find all the information here<\/a><\/p>\n<h3>Socially scenic<\/h3>\n<p>The growing digital footprint of the cable car has created an abundance of organic, user-generated content showing it in a positive, sunset-filled light. Instagram and TikTok posts alone reach around 2.7 million people a month, with engagement levels continuing to climb.<\/p>\n<\/div><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-2 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column gradient-column-3\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-3 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The cable car Emirates Air Line in London is looking for a new sponsorship arrangement.<\/p>\n","protected":false},"author":3,"featured_media":22804,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[178],"tags":[],"class_list":["post-22795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management-tourism"],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.simagazin.com\/en\/wp-json\/wp\/v2\/posts\/22795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.simagazin.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.simagazin.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.simagazin.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.simagazin.com\/en\/wp-json\/wp\/v2\/comments?post=22795"}],"version-history":[{"count":10,"href":"https:\/\/staging.simagazin.com\/en\/wp-json\/wp\/v2\/posts\/22795\/revisions"}],"predecessor-version":[{"id":22807,"href":"https:\/\/staging.simagazin.com\/en\/wp-json\/wp\/v2\/posts\/22795\/revisions\/22807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.simagazin.com\/en\/wp-json\/wp\/v2\/media\/22804"}],"wp:attachment":[{"href":"https:\/\/staging.simagazin.com\/en\/wp-json\/wp\/v2\/media?parent=22795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.simagazin.com\/en\/wp-json\/wp\/v2\/categories?post=22795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.simagazin.com\/en\/wp-json\/wp\/v2\/tags?post=22795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}