Dynamic Pricing - Pro and Contra. © Pixabay

Management & Tourism, SI-Alpin

Dynamic pricing: sales or rip-off?

Consumer advocates are up in arms in the media against dynamic pricing in ski resorts, and the industry is also divided. Are flexible tariffs a revenue booster or a guest bouncer? We asked Valentin König, CEO of Aletsch Bahnen AG (CH) and Isabella Dschulnigg-Geissler, Managing Director of Saalbacher Bergbahnen (AT).

Johanna Janisch

15. February 2024

Pro Dynamic Pricing

Valentin König

Valentin König

CEO Aletsch Bahnen AG

Would you like to read more? Try out the SI+ premium offer!

SI+ annual subscription

The first week is free of charge, after that you will be charged €125 annually.

Annual fee.

Can be canceled annually.

Quality journalism for the cable car industry.

Benefit from the most important content for industry professionals at any time.

Get your SI+ annual subscription now.

SI+ monthly subscription

The first week is free of charge, after that you will be charged €12,50 per month.

Monthly fee.

Can be cancelled monthly.

Quality journalism for the cable car industry.

Benefit from the most important content for industry professionals at any time.

Get your SI+ monthly subscription now.