Heros in Les Arcs: How a summer concept can look

Destination Les Arcs in the French Alps has worked out a successful summer strategy, which it has used since 2016, switching to a new way of thinking and making brave and difficult decisions - just like heroes do.

When it was founded in 1968, Les Arcs decided to take on a different path. Since then, it has positioned itself not only as a ski resort, but also as a year- round experience.

The five villages involved are now connected to one another and to the mountains by 200

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