Results of a survey as part of the German Travel Analysis: tasks for which participants have already used AI-supported applications or can imagine using them. © Slide from the presentation by Teresa Karan at the 3rd Media Forum Future Winter 2025.
Digitalisation & Innovation, Specials
AI in Guest Communication: Three Examples from Tourism
Guest communication is an area where AI is increasingly being utilized. It answers questions, processes emails, guides guests on-site - and provides businesses with valuable information about visitors in the process. Three examples of how AI helps organizations and travelers.
11. March 2026
52 percent of German guests use Artificial Intelligence (AI) when traveling – or at least plan to use it in the future. Among AI users, around 50 percent were satisfied with the results.
This is shown by the current German Travel Analysis – an annual, nationwide survey by the
